NewForm
NewForm is an online boutique that offers design assets that inspire other designers and catch client's attention. The purpose of NewForm is to provide a one-stop-shop for graphic designers of all levels to access professional mockups, templates, and graphics to improve their work and speed up their design process.
Deliverables
Branding / Product development / E-commerce
Logo
The creative process for designing the logotype for the online store, NewForm, involved a combination of strategic thinking and conceptual experimentation. The first step was to gain a thorough understanding of the brand's target audience, as well as the products and services offered by the store. This helped to inform the overall aesthetic direction for the logotype, which aimed to evoke a sense of professionalism and innovation within the graphic design community.
Next, a variety of design concepts were generated and evaluated in order to arrive at the final design. This process included researching typography trends and experimenting with different typefaces and layouts. Ultimately, the decision was made to use Neue Haas Grotesk Roman 55, as it is a classic and timeless font that conveys a sense of elegance and sophistication.
As the design progressed, attention was paid to the details of the logotype such as kerning, leading and tracking, to ensure that the final design is legible, balanced and harmonious. The final result is a logotype that effectively communicates the brand's values and mission.
Typography
The process of selecting the primary typeface for the brand involved researching various options and evaluating their suitability for the brand's identity. Neue Haas Grotesk Roman 55 was chosen due to its timeless and elegant appearance, versatility and readability, and its alignment with the brand's mission. The typeface was tested in various contexts to ensure legibility and effectiveness in all mediums. The final result is a typeface that effectively communicates the brand's values and mission while standing out in the market.
Products
The process of creating products for the online store, NewForm, involved a combination of design expertise and technical proficiency. The initial phase involved researching and analyzing the market to identify the needs and preferences of the target audience, as well as the latest trends and best practices in the field of graphic design. This provided a foundation for the overall aesthetic direction of the products, which aimed to provide professional and high-quality mockups and templates that meet the demands of the graphic design community.
Throughout the design process, a variety of concepts were generated and evaluated to arrive at the final designs. This process included experimenting with different layouts, styles, and functionalities, and gathering feedback from potential customers to ensure that the final products are user-friendly, functional and visually appealing. The mockup and template designs were created using software such as Adobe Photoshop and Illustrator to ensure a high level of precision and quality.
In conclusion, the process of creating products for the store involved a strategic and iterative approach, with a focus on design expertise and technical proficiency. This resulted in a range of professional and high-quality mockups and templates that meet the demands of the target audience, and stand out in the crowded marketplace.
E-commerce
Creating an e-commerce website for the brand NewForm required a thorough approach. The initial phase entailed conducting research on the target audience and analyzing the competitive landscape to understand the needs and preferences of customers, as well as identify opportunities and challenges. This research served as the foundation for the website design and development, which aimed to provide a seamless and user-friendly online shopping experience for customers.
The design phase began by creating wireframes and mockups, which were used to experiment with different layouts, navigation structures and functionality. The design was then refined and polished to create a visually pleasing and responsive user interface that is optimized for all devices. The website was designed with the user in mind, utilizing best practices such as minimalistic layout, high-quality images and graphics to ensure a seamless and enjoyable user experience.
In summary, the process of creating an e-commerce website for the brand NewForm was a calculated approach that considered the needs and preferences of the target audience. The final result is a visually appealing, user-friendly and secure website that provides a seamless online shopping experience for customers.
Check out the site: www.newform.jp
Thank you
Thank you for taking the time to view my portfolio. Your interest in my work is greatly appreciated. I hope you found it informative and that it gave you an insight into my skills and experience. Please do not hesitate to contact me for further information or to discuss potential projects. Thank you again for your time and consideration.
Contact :
nameisken27@gmail.com
